Western Lightship

Here's some news from Ross' tour of BC and Alberta.

The very popular Bell Lightship tour across Canada is now being accompanied by the Bell Community Cruiser, a vintage 1976 Airstream trailer, which visits communities across Alberta and B.C.

This state-of-the-art cruiser is being driven by the world's first Olympic snowboarding gold medallist, Ross Rebagliati, who is hosting autograph sessions and media events in each community included on the tour. Ross recently announced his plans to return to competitive snowboarding with the objective of competing at the Vancouver 2010 Winter Olympics where Bell is a corporate partner.

The Lightship tour is also supported by a team of Community Ambassadors who take to the street daily promoting excitement and distributing promotional materials and time limited offers designed to drive Bell awareness and store traffic.

Onsite at the cruiser, visitors can fill out a ballot to win a
once-in-a-lifetime flight on the Bell Lightship, as well as to learn more about Bell's innovative technology, including the latest wireless phones, data devices and digital satellite television.

All across the West, Bell customers and potential customers are seeing the Bell brand here, there and everywhere!