Olympic Logo Failing to Win Friends in B.C.
Submitted by kk on Thu, 2005-05-12 18:15.
Here's another interesting article (with some good comments on the bottom of the page) about a poll that was taken of "British Columbians" to measure peoples reaction to new Olympics emblem. I've emailed the author to see if we can take a look at the poll too. Interesting that the results are not dissimilar from the results of our poll on the new 2010 Vancouver Winter Olympics logo, Ilanaaq.
Olympic logo failing to win friends in B.C.
Half of those polled like Ilanaaq, but two in five dislike it
A poll shows that just under half of British Columbians want to befriend Ilanaaq, the 2010 Olympics logo.
"It shows that a lot of the negative discussion about the logo has had an impact," said Evi Mustel, of Mustel Group Market Research.
When the logo was revealed with much fanfare on April 23, it immediately drew criticism for what many felt was a simplistic design.
A member of the Squamish First Nation labelled it an act of aggression because the stylized Inukshuk is a symbol of the Inuit, an aboriginal people foreign to B.C.
UPDATED: After a little back and forth with David, I was able to track down some additional information about the poll that was conducted. Here's some of the results.
I'm still trying to figure out how many people were sampled. What they were asked? etc. It would be insightful to get a look at the research report done by Evi Mustel.
Olympic logo failing to win friends in B.C.
Half of those polled like Ilanaaq, but two in five dislike it
A poll shows that just under half of British Columbians want to befriend Ilanaaq, the 2010 Olympics logo.
"It shows that a lot of the negative discussion about the logo has had an impact," said Evi Mustel, of Mustel Group Market Research.
When the logo was revealed with much fanfare on April 23, it immediately drew criticism for what many felt was a simplistic design.
A member of the Squamish First Nation labelled it an act of aggression because the stylized Inukshuk is a symbol of the Inuit, an aboriginal people foreign to B.C.
UPDATED: After a little back and forth with David, I was able to track down some additional information about the poll that was conducted. Here's some of the results.
I'm still trying to figure out how many people were sampled. What they were asked? etc. It would be insightful to get a look at the research report done by Evi Mustel.
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