RONA Sponsors the Vancouver Olympics, Deal Valued at $75M
Submitted by kk on Thu, 2005-05-05 08:04.
Yesterday Roland and I attended the announcement of the new partnership between RONA home stores and Vancouver 2010 Olympics. The Olympic logo designers were there as well as some local VANOC people, some RONA big-wigs, some Canadian athletes, and the media.
The 2 most interesting parts of the announcment in my opinion were, a) the news that the sponsoship cost RONA $75 million dollars, and b) talking to the Canada Olympic athletes from past games that were there (especially Kelly Smith and Ross MacDonald).
Here are a couple photos from the event. The rest of the photos can be found here. I've also posted the media announcement details below so you can see some of the information surrounding the contract. One thing that suprised me about it all was as a percentage what a small part actually goes to the athletes and communitities.... 10% or less.
RONA joins Vancouver 2010 Winter Games team as Official Home Improvement Partner
Montreal/Vancouver – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter GamesTM/MC is pleased to announce a new partnership with RONA – Canada’s largest distributor and retailer of hardware, home renovation and gardening products. RONA becomes VANOC’s fourth National Partner, as the 2010 Organizing Committee’s Official Home Improvement Partner.
The eight-year partnership provides RONA with sponsorship rights for the 2010 Olympic and Paralympic Winter Games, including sponsorship rights for the Canadian Olympic Team for the Torino 2006, Beijing 2008, Vancouver 2010 and 2012 Olympic Games. RONA's commitment of cash and products is valued at C$68 million including a C$7 million investment in sport initiatives such as the RONA Youth Aspiration program and the Own the Podium program to ensure Canadian athletes have the necessary resources to achieve success in 2010. RONA has also committed to an aggressive marketing and communications program to ensure the broadest awareness and support for the Games across Canada.
"Today, the 2010 Winter Games team grew by another 22,000 people as we welcome RONA to our family of partners," said John Furlong, VANOC CEO. "RONA shares our vision of ensuring all Canadians feel pride and ownership in the 2010 Games, no matter where they live. With their base of strength in Quebec, their presence in Ontario and the Maritimes and their growing Western Canadian network, RONA will be key to ensuring the 2010 Winter Games are celebrated from coast to coast."
Furlong noted that RONA’s support includes valuable assistance and materials to help prepare the venues for the 2010 Winter Games.
“This long-term partnership with VANOC will provide RONA with a remarkable visibility platform as we pursue our growth throughout the country, especially in Western Canada, host region of the Winter Games in 2010,” said Robert Dutton, RONA President and CEO. “As a proudly Canadian company, we are very pleased to be working with VANOC to build together the foundation for outstanding and memorable games that will make every Canadian proud. We look forward to supporting our athletes and sparking the passion for the Games throughout Canada.”
Approximately 85 percent of Canada’s population lives within 30 minutes of a RONA store. This provides a solid national platform to promote Canada’s athletes and the 2010 Winter Games.
The 2 most interesting parts of the announcment in my opinion were, a) the news that the sponsoship cost RONA $75 million dollars, and b) talking to the Canada Olympic athletes from past games that were there (especially Kelly Smith and Ross MacDonald).
Here are a couple photos from the event. The rest of the photos can be found here. I've also posted the media announcement details below so you can see some of the information surrounding the contract. One thing that suprised me about it all was as a percentage what a small part actually goes to the athletes and communitities.... 10% or less.
RONA joins Vancouver 2010 Winter Games team as Official Home Improvement Partner
Montreal/Vancouver – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter GamesTM/MC is pleased to announce a new partnership with RONA – Canada’s largest distributor and retailer of hardware, home renovation and gardening products. RONA becomes VANOC’s fourth National Partner, as the 2010 Organizing Committee’s Official Home Improvement Partner.
The eight-year partnership provides RONA with sponsorship rights for the 2010 Olympic and Paralympic Winter Games, including sponsorship rights for the Canadian Olympic Team for the Torino 2006, Beijing 2008, Vancouver 2010 and 2012 Olympic Games. RONA's commitment of cash and products is valued at C$68 million including a C$7 million investment in sport initiatives such as the RONA Youth Aspiration program and the Own the Podium program to ensure Canadian athletes have the necessary resources to achieve success in 2010. RONA has also committed to an aggressive marketing and communications program to ensure the broadest awareness and support for the Games across Canada.
"Today, the 2010 Winter Games team grew by another 22,000 people as we welcome RONA to our family of partners," said John Furlong, VANOC CEO. "RONA shares our vision of ensuring all Canadians feel pride and ownership in the 2010 Games, no matter where they live. With their base of strength in Quebec, their presence in Ontario and the Maritimes and their growing Western Canadian network, RONA will be key to ensuring the 2010 Winter Games are celebrated from coast to coast."
Furlong noted that RONA’s support includes valuable assistance and materials to help prepare the venues for the 2010 Winter Games.
“This long-term partnership with VANOC will provide RONA with a remarkable visibility platform as we pursue our growth throughout the country, especially in Western Canada, host region of the Winter Games in 2010,” said Robert Dutton, RONA President and CEO. “As a proudly Canadian company, we are very pleased to be working with VANOC to build together the foundation for outstanding and memorable games that will make every Canadian proud. We look forward to supporting our athletes and sparking the passion for the Games throughout Canada.”
Approximately 85 percent of Canada’s population lives within 30 minutes of a RONA store. This provides a solid national platform to promote Canada’s athletes and the 2010 Winter Games.
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